AI Insights · Timothy · April 2024
Top 5 Beauty Retail Apps on Android in Austria - Q1 2024
In Q1 2024, the top 5 beauty retail apps in Austria demonstrated varied performance metrics in downloads and active users. Data from Sensor Tower highlights the trends.
In Q1 2024, Austria's beauty retail sector on the Android platform saw notable activity among its top 5 applications. Below is a closer look at their performance, based on data from Sensor Tower.
Notino: perfumes and cosmetics experienced significant fluctuations in weekly downloads, peaking at 1.6K in the last week of March. The app's active users started the quarter at 5.1K, saw a peak of 7.3K in late January, and ended the quarter at around 6K.
flaconi demonstrated a high in weekly downloads of 1.3K in mid-January but faced a downward trend, ending March with just under 200 downloads. Active users mirrored this trend, beginning at 7.6K and descending to 6.3K by the end of the quarter.
Douglas – Parfüm & Kosmetik maintained relatively stable weekly downloads, averaging around 500 throughout the quarter. Active users saw a slight decrease, starting from 3.3K in early January and closing at 3K in late March.
Sephora - Make-up, Beauty had a modest start with weekly downloads, peaking at 537 in mid-February and tapering off to around 241 by the end of March. Active users grew gradually, beginning at 312 in early February and reaching approximately 594 by the end of the quarter.
The Vorherige Version Sephora app showed a declining trend in weekly downloads, starting at 196 in early January and dropping to 64 by early February. No data was available for active users.
For more detailed insights and data, visit Sensor Tower.